SAGOR.
Campaign System · Lead Generation

Paid Media & Conversion Tracking Setup

A Google and Meta Ads structure supported by GA4 events, GTM conversion tracking and clear campaign reporting.

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Project data system

Challenge, strategy and evidence in one clear view.

Strategy steps4

Ordered actions defined for this project.

Result signals2

Two focused evidence points shown below.

Confidential details are intentionally limited while the project structure remains visible.
01

Initial challenge

Understand the system before changing it.

Campaign optimization becomes unreliable when conversion actions and reporting signals are incomplete or inconsistent.
02

Implementation

Turn diagnosis into an ordered action plan.

A campaign and measurement framework connecting advertising activity with reliable conversion data.

Strategy sequence

How the work was organized.

01

Define primary and secondary conversions

02

Structure campaigns around clear intent

03

Implement GA4 and GTM events

04

Validate reporting before optimization

Result signals

Evidence presented with context.

01OutputTracked campaign system

Campaign structure and measurement designed to support clearer decisions.

02Measurement frameworkTrackable signals

Performance signals defined for reporting, review and continued optimization.

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Google AdsMeta AdsGA4GTM
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